Our Consultant – Marco LiMandri, President, New City America


Marco Li Mandri has been involved in business district revitalization efforts since 1988. As a former President of a (BID), Marco entered the Business Improvement District arena as a stakeholder first, and later as a professional consultant. In 1992, Marco formed the Marco Group, a business dedicated to the formation and administration of Business Improvements Districts in Southern California. In 1997, the Marco Group evolved into New City America, Inc. and established itself as the premier company dedicated to business district revitalization throughout the country.

Since 1996, New City America has established 70 BIDs, Community Benefit Districts and Tourism Improvement Districts. New City America is currently under contract, or has recently been under contract to manage or form 20 districts in the cities of San Francisco, Oakland, Los Angeles, San Diego, Berkeley, San Jose, as well as Pittsburgh, Easton, Allentown and Bethlehem/Pennsylvania, Phoenix Arizona, St. Louis MO, Seattle Washington, Baltimore Maryland, Newark New Jersey and multiple contracts pending on the east coast.

New City America has established the first assessment district in any Little Italy or Italian district, in North America (San Diego), the first in any Chinatown in North America, (Los Angeles) the first Korean American business district in North America (Oakland); and the first ecumenically based district in North America, (Los Angeles). We have created at least 4 districts in primarily Latino business districts and completed the formation process with bilingual newsletters.   In 2002, New City America formed the first predominantly African America PBID in the state of California, (Leimert Part Village/Crenshaw in Los Angeles) and later the Fillmore Jazz District in San Francisco. New City America’s work has included running multi-lingual campaigns in Spanish, Chinese, Japanese, Korean and Vietnamese; no other business district revitalization company in North America can make such a claim.

Marco and his wife Laura live in San Diego with three of their five children in the San Diego Community of Kensington. Marco has been interviewed numerous times by major network  Television affiliates in San Diego, as well as the following newspapers:

The Urban Land Institute Monthly Magazine (Jan – February 2010)

New York Times

Wall St. Journal

CNN Money Magazine

CNN Money Network

Al Jazeera – USA

The Chicago Sun Times

The Chicago Gazette

the Chicago Fra Noi

the Oregonian Newspaper (Portland Oregon)

the National Downtown Idea Exchange

the San Francisco Chronicle

the San Francisco Independent

the San Francisco Examiner

the San Francisco Sentinel

the San Francisco Business Times

the San Francisco Registry

Sacramento Bee

Oakland Tribune

Contra Costa Times

San Gabriel Valley Tribune

East Bay Business Times

The Downtown Idea Exchange

The Pittsburgh Post-Gazette

the San Diego Union-Tribune

the San Diego Business Journal

San Diego Magazine

San Diego Daily Transcript

the Santa Monican

Voice of Orange County

The Glendale News Press

The Tracy Press

National Italian American Foundation Quarterly Newsletter

UNICO National News

Marco is frequently called upon to discuss business district revitalization efforts with the local NPR affiliate in San Diego – KPBS public radio, Public Radio in Los Angeles and KPFK in the Bay Area. Marco has been interviewed by National Public Radio/Washington, KCBS in San Francisco and appears frequently on all major TV news channels in San Diego.


Marco has spoken at national conferences including panel presentations at the National League of Cities, the Destination Marketing International Association, the National Main Street Annual Conferences, the International Downtown Association, Project for Public Spaces National Leadership Council, National LISC Urban Forum, the International Economic Development Council, the Illinois Main Street Annual Conference, the Pennsylvania Downtown Center Annual Conference, the California League of Cities, the California Downtown Association.

Marco’s supporters are nationwide including Cory Booker, Adam Zipkan and Tom Noonan.  In California, Gavin Newson and Ed Reyes and many more.